Pilot project: raising blood-donation awareness and motivation among persons with migration backgrounds
More and more people living in Switzerland come from migration backgrounds or have a parent or parents who do. Population groups with migration backgrounds often have different blood group patterns, and some members of these groups may have rare blood group characteristics, potentially qualifying them for Switzerland’s Rare Donor File. So far, this national registry of donors with rare blood groups contains very few blood donors of non-European origin.
In a pilot project led by Swiss Transfusion SRC and funded by the Swiss Red Cross SRC, the Interregional Blood Transfusion Service Bern, the Regional Blood Transfusion Service SRC Basel and the cantonal SRC associations in Bern and Basel are working to improve this situation. The project’s aim is to inform people (e.g. from East or West Africa) about blood donation, motivate them to donate blood and, if necessary, accompany them to a donation appointment. To this end, the project is testing various models, which should serve both to reach the target group and to increase awareness of transcultural issues among professionals in this field.
The plan is that methods evaluated in Bern and Basel during the pilot phase will be available throughout Switzerland by 2025.